Six social trends for the new year that each brand has to know. Additionally, during the current year, we are at the hour of the commencement. Notwithstanding the beginning, this is an opportunity to draw an image of the period that has recently passed and project on future objectives. Knowing the news in correspondence and showcasing for 2022 is fundamental for each brand.
Assessing possibilities for web-based media is a great spot to begin. What will be the social patterns for the following, not many months? What’s more, how to get animated for your business? How about we find six patterns together, beginning from the report.
Why Is It Important To Know Social Trends?
New ideas, new technologies, new processes. Whether it progresses slowly or is faster, the discovery of different paths of cutting-edge mechanisms in every sector is inevitable. The password is always the same: updating. It is necessary to inform and train to progress constantly. This must happen not only for the specific technical aspects of your sector but also for what concerns communication and the relationship with your customers. In short, you can’t help but know the future trends. Specifically, social movements help you:
- take full advantage of the possibilities offered by social platforms
- define a specific web strategy starting from what people like
- outperform competitors.
Social: 2022 Trends
Talkwalker and Hubspot include the top 10 social trends in their report every year. Below is a general overview of their forecast. Let’s analyze some of these elements in detail.
Paid Advertising On Social Media
Among the advantages that we highlighted earlier, we talked about using social trends to plan a successful strategy. A strategy that starts with people to reach people. Even in 2022, therefore, you need to know the audience you are targeting. What does it need? How can you help him? What do you want? You must first be helpful with your content, always combining entertainment and engagement. And here, the data that social networks provide you with comes to your rescue.
Thanks to them, you will be able to customize each content. Paid ads are precisely the tool that helps you reach your target when they need you and your services with this tailored content. Are you running out of ideas? Be aware of other users’ content. Yes, you got it right. Your audience will appreciate your intervention and opinion on what others are proposing. However, pay close attention to the authority and reliability of what you will share.
Purchases From Social Networks
We have seen it year after year: social media have perfectly integrated into everyday life, private life, and work. They are no longer an element in their own right but a central aspect for everyone. Centrality is increasingly evident also in the purchasing phase. Reviews, promotions, exchanging opinions on products and services are on the agenda.
And we can no longer do without it. The next step will be the ability to buy from social networks. All brands will ensure that the online audience can buy directly from the app via social networks. A step that guarantees direct interaction and loyalty. As cookies are set aside, social media ads will be more straightforward and, consequently, sales.
Type Of Content
We already let out a minor spoiler a while ago: the future trend will be to prefer short videos. Such short and immediate contents. The idea is to respond to the needs of people who have less and less time available to search and assimilate information. But it’s not just videos that will experience a period of growth: also think about podcasts and live shows. In any case, your audience must be at the center of everything.
People want to feel involved, share experiences, get to know others, meet special guests, and recognize themselves in a group. From this point of view, UGC (user-generated content), i.e., the content created by users on social networks, will be increasingly appreciated. You can use them to your advantage to have a dynamic range at your disposal and make all your followers feel no longer spectators but real protagonists.
All brands now need it. Close to the public, empathetic with people, always connected. They are the link between the brand and the people. We are talking about one of the most talked-about figures of the age of social media: the influencers. The growth of influencers, already rapid and impressive in recent years, is destined to progress also in 2022—more and more numerous, more and more decisive. Influencers manage, thanks to their direct and personal approach, not only to involve but also to make their way into the public’s daily life as a real friend would do.
Following the ideas and getting advice from an influencer becomes a more than natural practice. That’s why every business should consider influencer marketing. Considering the tendency to purchase via social media, the bill is quickly made: the advantage in sales could prove to be truly remarkable. In addition, the choice of influencer marketing is suitable for all brands, large or small. We move on to well-known personalities from micro-influencers to attract the attention of small niches or huge audiences, always with the same result: involving the public.
At the dawn of 2022, the boundaries between real and virtual life are increasingly smoky. The metaverse is proof of this. What is a metaverse? The mixture and interpenetration of the physical and virtual worlds are born from video games and their alternative worlds.
Beyond gaming, metaverses promise to become a common practice on social media and, more generally, on the web. Above all, the new generations who request this type of experience are conquered by it. If yours is a young target, next year could be the right one to experiment with the metaverse and achieve significant results. Any ideas? Augmented reality, online tours, and virtual dressing rooms.
A common goal for all brands in 2022: to create a community. No brand is excluded. There will be a need to work further on this aspect. Some will have to consolidate the work already done in this direction. It will be time not to delay and dedicate themselves to the community for others. An honest, authentic and stable community. It has a clear purpose and usefulness to communicate and make all followers active.
People are not mere spectators, but they feel at ease if they are an active part of projects, even their favorite brands. The direct relationship and sharing can no longer be missing between the public and the brand. It doesn’t matter how many your followers are, but how much they are included in the community, how much they recognize themselves in your choices.
What Will Be The Most Used Social Network In 2022?
This is one of the most exciting aspects of social trends: on which platform will we find the most audience? Already announced for some time, the answer does not surprise us too much: TikTok will be the most popular social network in 2022. While not surpassing the record of Facebook, TikTok promises to reach 3 billion global downloads. Its success doesn’t surprise us too much. As it is conceived, he responds precisely to the preferences of the majority of the public:
- focuses on content creators, favoring UGC content
- increase direct connections
- facilitates advertising as a form of interaction
- use short and simple videos
- focus on entertainment.
The assumptions for the future are on new features that will significantly help monetize content creators and on the development of the shop section. TikTok makes big promises, and for many brands, it could be a real breakthrough. But pay attention to the public.
If your target is not in line with this social network, you risk working hard and empty. Therefore, as always, each situation must be evaluated on its own, in a specific way. Only in this way will it be possible to exploit the opportunities to one’s advantage and exploit the ideas given by the new social trends for 2022.