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New Trends And Business Models In E-Commerce

Alongside formerly revolutionary giants such as Amazon and eBay, fresh startups are constantly trying to perfect the online commerce experience for customers. Fair Commerce, Switching Economy, and Mobile First are just three of the trends that will cause a sensation this year. The Internet is fundamentally changing the purchasing behavior of consumers. 

New, disruptive solutions and technologies must be found to stand out in e-business and stand out from the mass of offers. Changing consumer behavior means that business models have to be rethought to adapt to needs and ensure the best possible customer experience. Here are six companies that are setting new standards in e-business:

Fair Commerce

Retailers often find themselves forced to offer their goods at inflated prices via channels such as Amazon since their online shops have less reach and are expensive to buy. High fees for marketing and listing also increase the sales price for the customer. The new e-commerce model Crowdfox has set itself the goal of turning the online market inside out and thus ensuring diversity. 

Fair and on average ten percent cheaper than Amazon, the Cologne startup has declared war on the market-dominating giants. Merchants do not pay any fees for the sale. These savings are passed on 1:1 to the end-user. This enables dealers to offer their products without losses at the best price on the Internet, sometimes even far below the best price comparison portals.

Switching Economy

Consumption of any kind increases with every product innovation. At the same time, the need for more sustainability is increasing. Companies can no longer keep up with their purchases since new technology is too expensive. When, for example, the life cycles of technical devices are becoming shorter and shorter, it makes sense not to buy every device if there will be a newer version tomorrow.

Therefore, renting technology as needed instead of buying it is the new concept of Byebuy, which has become a pioneer of the switching economy. Byebuy represents an entirely new financing model for using more flexible and sustainable technology than classic leasing or buying.

Subscription Model

Subscriptions are not new, but startups that sell everyday products such as condoms or razor blades online outstrip traditional brands. The companies can also adapt to the personal needs of their subscribers – whether weekly, monthly, or semi-annual delivery, everything works. The customer consumes as it suits his life situation and preferably from home.


3D printing is the big thing! While personal printers are still unaffordable for private individuals, business models such as Shapeways are emerging. Whether it’s an engagement ring, gadgets, or interior Shapeways, ideas are transformed into authentic, affordable, customized products that can be bought in our marketplace. This is how they bridge the gap between innovation and individuality. The integration of the new technologies into everyday life enables customers to be part of the transformation to Business 4.0.


The mobile Internet, in particular, is significantly changing the purchasing process. Sales in mobile commerce have grown by 112 percent. Customers want flexible sales channels that adapt to their lifestyles. Companies like the flea market app Shpock have recognized the potential and combined the mobile trend with social shopping. With Shpock, short for SHop in your POCKet, thanks to the location-based display, you can browse through a large number of products in the immediate vicinity or post your things for free.


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