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Thus The Meta VR Headset Will Improve Facebook Ads

Meta Quest Pro is the new high-performance virtual reality viewer that will follow users’ eye movements to offer targeted ads, but privacy concerns remain. The new Meta Quest Pro virtual reality viewer is the undisputed star of the special Meta Connect 2022 event. Available for purchase for 1,799 euros, it is the first model in the latest range of high-end VR headsets and is packed with innovative features. High-resolution sensors for a fantastic mixed reality experience, LCD for sharp images, unique and elegant design, and eye tracking. A step up from Oculus Quest 1 and 2, which tracks hands, body movements, and the face, shows where the user is looking. Meta Quest Pro can also read facial expressions so they can be passed on to your avatar for a more natural social experience.

Meta Quest Pro: “Privacy Policy” Issue

With the new viewer announced, Meta has changed its privacy policy by adding an Eye Tracking Privacy Notice section explaining that it will use eye-tracking data to personalize the experience and improve the viewer. But beyond the fact that eye tracking can be used to probe how users interact with an advertisement, Meta Quest Pro will give the company an unprecedented insight into the user’s emotions. Meta has already developed several technologies suitable for these purposes. Additionally, she is working on whole-body tracking to best simulate the movement of the avatars. Some experts fear personalized advertisements may become even more pervasive and impossible to bypass in the metaverse.

Fears About The Pervasiveness Of Advertising

Despite this, it may be challenging to cease activating the eye-tracking features that will allow you to expand the activities of your avatars. After all, who would want to be the only one who looks like an expressionless zombie in a virtual room full of smiling and frowning people? Also, given that Meta’s two-dimensional business model is based on ads, the foray into Horizon Worlds seems inevitable. Some creators have begun monetizing their time in the metaverse by selling digital items, and eye-tracking data could be used as leverage to create emotionally commensurate advertising campaigns.

VR Advertising Is Coming – Facebook Wants To Pay Attention To Quality

In an Instagram question and answer session, Facebook’s XR manager Andrew Bosworth talks about advertisements for and in VR – for example, banners in the Oculus app, virtual billboards, or sponsored 3D objects. Bosworth confirms that Facebook “probably” plans to run more ads in the future than it currently does: “I don’t think you’ll hate them as much as your question suggests,” Bosworth replies to the questioner. Facebook wants to pay attention to quality so that advertising doesn’t become “intrusive” or “bad.” “It’s up to us to ensure a good experience. There are already a few ads, and there are probably more to come.”

Biometric Data Regulations

The most significant privacy law in this context is the Illinois Biometric Information Privacy Act (BIPA) which requires companies to obtain consent before collecting and processing biometric data and gives individuals the right to sue companies for violating it. Google, Meta, Snap, and others have solved BIPA lawsuits worth millions. Tens of millions of Facebook users didn’t have a privacy setting that would allow them to turn off facial recognition. It took two years for the company to delete the feature and a billion fingerprints. But he never promised to stop using facial recognition data. The question remains: what will Meta do with that data after it is in her hands?


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