Choosing The Right E- Commerce Hosting
The success of e-commerce depends not only on the products, design, presentation well, and knowing how to sell but also on the performance and security guaranteed by the website. An online store that is slow to load, with the cart never opening, without an SSL certificate, and other problems related to hosting space, is certainly a failed project.
Cms For E- Commerce, What To Use?
First, let’s make a premise on the type of e-commerce or the technology used to build the website. There are various ways to build e-commerce. Let’s see the most famous and used:
It is an open-source CMS, like WordPress, to understand, but it was born explicitly to create e-commerce. It has been an active project since 2007 and is one of the most popular methods to build an online store.
It is also an open source project, a CMS suitable for designing e-commerce, born shortly after Prestashop in 2008 and is also widely used. However, it is ideal for large projects because many believe managing it is cumbersome.
It was born around the same time as Magento and Prestashop, is not a CMS, but a Saas (Software as a Service) platform, where all the infrastructures necessary for the construction and publication of the online store are provided. It is based on the payment of a monthly fee.
It is simply a WordPress plugin, so you need to buy a good high-performance WordPress hosting plan to be able to configure your store with WordPress, adding all the functions you need to manage the online store through other special plugins. Ok, but what must this WordPress plan be defined as performing?
Fast WordPress Hosting For E- Commerce Sites
For e-commerce, it is essential to have high performance, especially in terms of loading speed, because you want internal searches and filters, and when a user searches for his ideal product, he does not want to waste time. What do you need to have in a WordPress plan? There are some absolutely important things, including:
- SSD disks
- Dedicated server
SSD disks are the latest generation Solid State Disks that replace the now obsolete mechanical disks, the old Hard Disks. The SSDs guarantee a much higher speed in writing and reading, thus greatly improving the performance of a server.
Server Speaking of servers, if you install your e-commerce on a shared server, there is always the risk that machine slowdowns due to overload can penalize the online store’s activity, so having a dedicated server is important to ensure maximum performance at all times.
The SSL certificate is simply essential. You cannot do without it if you manage e-commerce, therefore online payments. The SSL certificate, be it free, such as Let’s Encrypt or paid, guarantees the use of the HTTPS protocol, which serves to encrypt traffic, making online transactions secure.
It goes without saying that if you have an e-commerce and you aim for success, you have to hope or think that you will also sell on Sundays, Easter and Christmas because online users always buy, especially on the strangest days and hours, when maybe everyone is asleep and your site … wrong. Therefore, a good 24-hour assistance service for e-commerce is a plus that should not be underestimated.
A Content Delivery Network (CDN) is a network of servers scattered all over the world that cache the website’s contents, thus providing faster page loading locally. This is useful if you are dealing with international e-commerce.